There are some products which Chanel puts out that are so inexplicable, I cannot help but buy them just so I can try to understand them. Rachel Zoe recently said in one of her recent Zoe Reports:
If you are someone who identifies with the fashion world, you probably have days when people look at you like you’re crazy—I know I do. But never let that discourage you. Anytime you find yourself the subject of a “What on earth is she wearing?” comment, it usually means you are doing your job right!
Chanel Joues Contraste in Luna seems to fit within a level of lunar insanity that makes me wonder, “Who on earth would wear that?” Then I catch a glimpse of a cool luminescence on my cheek in the mirror, and I say “I would!!”
Although labeled as a “blush,” Luna is a most decidedly a platinum-toned highlighter. Unlike Nars Albatross, most Bobbi Brown Shimmerbricks and other highlighters on the market, Luna runs white-silver rather than those that include pinks, peaches or golds. This gives the cheek a high-fashion glow that is very very subtle.
If you apply this normally in the upper cheek and forehead area, you may not notice it at first. I found myself squinting into the mirror, finally getting close enough to bump my forehead. At extremely close (ouch!) range, you can barely see a cool multi-toned shimmer. It is only when I came back an hour later, relaxed, stood back and allowed the light to fall naturally on my cheek that I noticed the pretty, glowy highlighting effect.
Glowy, but not as if you are the moon. Rather, as if you are moonlit.
Here is a heavy, heavy swatch so that you can see the color. I would not recommend wearing Luna so heavily:
There seem to be very few swatches of this blush around. I doubt that product was popular, and it is extremely difficult to impossible to photograph the shimmery effect as a more lightly-applied, wearable state. I find that it looks beautiful with a nude blush used as a contour, with the highlighting Luna on the upper cheek. Clearly, this product is not for everyone. But it was more wearable that I imagined. I suspect that it can be duplicated with a shimmery cool-toned pigment from one of the many etailers out there. Nonetheless, I appreciate that Chanel tried something different with Luna that is a wearable, yet unusual, addition to my makeup.
Again, here are some heavy swatches: