Jun 172010

Make Up For Ever has rolled out a line of twenty-two new cream lip, cheek and eye colors, called the Aqua Cream line ($22 each).  Every time I visit my local Sephora, I’m more intrigued by these products.  They are budge-proof, easy to work with, and have a glorious texture.  They do not feel dry or silicon-y, rather they feel as though they will go exactly where you want them, then stay there all day long.  Here’s their blurb:

Aqua Cream combines the highest-quality pigments with mother of pearl particles to give immediate rich color payoff with a luminous finish in just one application. It’s long-lasting formulation will not crease or smudge under the most extreme conditions and its creamy and elastic texture allows for easy blending.

I’m going to throw this out there–If anyone is seriously upset at MAC’s constant limited edition pushes, look very hard at Make Up For Ever as an excellent alternative to MAC.  Make Up For Ever does permanent releases of beautiful, creative colors that are easily available from many Sephora outlets and online.  Rather than sporadic, limited-time releases, Make Up For Ever has large, versatile, permanent release of some beautiful products that really perform.  They’re poised to release more thirty-five (35!) lip glosses and fifty (50!) new lipsticks in the Fall.  Permanently (well, as permanent as anything is in the makeup world).  They’ve gotten my attention, some of my wallet, and piece of my makeup-loving heart.

Several of the blush/lip colors look very promising.  However, some of the eye colors are so vibrant that I’m not sure that I can pull them off.  One eye color that I knew I would love immediately is Taupe #15.  Behold its creamy taupe goodness:

The application is easy with a finger or brush (I moisturize my lid first, no primer).   These blend well with my other cream eyeshadows.  Also, I have used this for an eyeshadow base with my other taupe powder eyeshadows.  They last all day.  Depending on the light, they have a touch of reflectivity (which must be the pearl that’s been added to the formula).

Here is a swatch in direct sun with flash.  The three swatches are light, medium and heavy application:

Here is a swatch in softer, more diffuse, natural light.  You can see that it loses some of the more golden, metallic quality in shade.  This is more how the shadow looks on my eye in most normal lighting conditions:

Final verdict:  Two dancing thumbs up. I’m looking forward to trying a few more of these soon!

P.S. One of the line-number 19 Violet-will not be sold in the U.S., so expect to see only 21 of these at the U.S. Sephora.

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  14 Responses to “Make Up For Ever Aqua Cream in Taupe”

  1. Absolutely gorgeous. I really wish MUFE products were easier to get a hold of here in the UK and at better prices!

  2. I picked this up two weeks ago and absolutely love it! I think I need to go back and have a look at the other shades too! Beautiful pictures! Have you tried the Paul and Joe eyegloss in #5 (Murmur)? It’s also a gorgeous taupe that does not need a primer….

  3. Lakshmi–Thanks for the suggestion–I’m so tempted by the eye glosses–I need to check out Murmur!!! Thanks !:)

  4. Well I have good news for you UK guys, you can order them there:

    And I am soooo getting #15!

  5. MUFE is available from Kultkosmetiks.de where I am in Europe but unfortunately they carry a very limited selection (about 10 basic items) so here’s hoping the whole range becomes more readily available everywhere. I don’t buy Mac but I’m still fed up of hearing about them!

  6. Hi Amy and happy Friday!
    You have confirmed my suspicions – I’ll have to take a closer look at this next time I’m at Sephora. I have my share of MAC in my beauty arsenal, in fact I could probably open a pop-up boutique in my bathroorm with what I got but lately I’ve been overwhelmed and not too impressed with what they have come out with. I am excited about their collaboration with Disney. Otherwise, I am not paying attention because there is always a new launch every month. I cannot keep up and when I try I just get swept in the hype, get pissed off when I can’t get what I was obsessing over (MSF Marine Life/Ripe Peach blush) or I just get bitter.

    I always spend a long time swatching MUFE eye shadows, liners, etc but I think this time I will actually purchase one of their products. Big step for me hahaha…

  7. That is such a beautiful picture of the brush just picking up a spot of shadow. The photography on your site is generally gorgeous, but especially lately, some of your pictures have made me stop and stare. I had to scroll up three or four times to see this again before I could keep reading. : ) Keep it up, I love your stuff.

    • Thank you!! It’s good to get your feedback! 🙂 Your own blog has a lovely visual impact–who makes the theme that you are using? Or have you done it through customization? It’s beautiful! Thanks again for your lovely comment!

  8. Hi Amy,

    I love reading your blogs. This is my type of color. All the taupes, for me I need to have them 🙂 I added this to my lists already. Thank you for sharing

  9. *One of the line-number 19 Violet-will not be sold in the U.S.*
    I’m always curious why some shades or products are available in one country/region and not in others? Very interesting…

    • Hi there! Thanks for your comment!! I don’t specifically know why #19 is not available in the US but there are usually two reasons that makeup companies offer products in one region and not another. First, there is an ingredient in the product that has been prohibited for sale in a region and so legally the company cannot offer it for sale there. This does not necessarily or always mean that the product is absolutely unsafe. However, it does mean that a country’s government has prohibited its use/sale. This is very commnon with skin care and sun care products. I suspect this is what is going on with the #19 violet shade, but I have no factual information to support that opinion–I’m guesing.

      The other reason is that a company target markets their products based on their view of consumer preferences–for example, a product isn’t offered in a country if the company doesn’t think it will sell well there. I doubt this is the reason. We love violets and purples in the U.S.!

      • Hi Amy! Thank you very much for such thorough reply. I found your blog no that long time ago and I found it very informative and interesting;-)
        I was thrilled to read your Paris impressions, felt just like this when I was there.
        Very nice to meet you:)

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