Make Up For Ever has rolled out a line of twenty-two new cream lip, cheek and eye colors, called the Aqua Cream line ($22 each). Every time I visit my local Sephora, I’m more intrigued by these products. They are budge-proof, easy to work with, and have a glorious texture. They do not feel dry or silicon-y, rather they feel as though they will go exactly where you want them, then stay there all day long. Here’s their blurb:
Aqua Cream combines the highest-quality pigments with mother of pearl particles to give immediate rich color payoff with a luminous finish in just one application. It’s long-lasting formulation will not crease or smudge under the most extreme conditions and its creamy and elastic texture allows for easy blending.
I’m going to throw this out there–If anyone is seriously upset at MAC’s constant limited edition pushes, look very hard at Make Up For Ever as an excellent alternative to MAC. Make Up For Ever does permanent releases of beautiful, creative colors that are easily available from many Sephora outlets and online. Rather than sporadic, limited-time releases, Make Up For Ever has large, versatile, permanent release of some beautiful products that really perform. They’re poised to release more thirty-five (35!) lip glosses and fifty (50!) new lipsticks in the Fall. Permanently (well, as permanent as anything is in the makeup world). They’ve gotten my attention, some of my wallet, and piece of my makeup-loving heart.
Several of the blush/lip colors look very promising. However, some of the eye colors are so vibrant that I’m not sure that I can pull them off. One eye color that I knew I would love immediately is Taupe #15. Behold its creamy taupe goodness:
The application is easy with a finger or brush (I moisturize my lid first, no primer). These blend well with my other cream eyeshadows. Also, I have used this for an eyeshadow base with my other taupe powder eyeshadows. They last all day. Depending on the light, they have a touch of reflectivity (which must be the pearl that’s been added to the formula).
Here is a swatch in direct sun with flash. The three swatches are light, medium and heavy application:
Here is a swatch in softer, more diffuse, natural light. You can see that it loses some of the more golden, metallic quality in shade. This is more how the shadow looks on my eye in most normal lighting conditions:
Final verdict: Two dancing thumbs up. I’m looking forward to trying a few more of these soon!
P.S. One of the line-number 19 Violet-will not be sold in the U.S., so expect to see only 21 of these at the U.S. Sephora.