When Giorgio Armani announced a new eyeshadow formulation, Eyes to Kill, I was electrified.  First, Giorgio Armani understands creams, fluids, powders, textures and–let’s face it–glamour.  My hope was that they were execute a formula as no other company has.  The current buzz is that the three introduced for Holiday 2010–#13 (black), #15 (gold) and #16 (silver)–are a first step into a more extensive line.

I ordered the gold, #15, to test the formula.  Armani’s are $32 each (20% off if you catch a Friends & Family event).  By comparison, other pot eyeshadows are somewhat less–Make Up For Ever Aqua Creams are $22 each, and Shiseido Hydro-Powder eyeshadows are $25.   However, if you have read Café Makeup before you will probably not be surprised that I am undeterred by this disparity.

#15 is a blackened gold, in a little pot topped with a little loose lid, and a screw top:

Eyes to Kill acts like a cream in the pot, but in some respects acts like a powder:

As Armani describes:  “This innovative hybrid texture, which is not a powder, nor a cream acts like a smooth, lasting color film. The formula is composed of an unprecedented association between binder elements and pearls that creates an exceptional luminosity depth and intensity of the eye color.”

Armani’s Eyes to Kill eyeshadow is surprisingly pigmented, glowing and metallic.  It’s like dabbing metal on your lids.  I’ve never experienced an  eyeshadow like this, it takes very little product to give a very sudden glow.  It’s quite elegant and dramatic. Here’s a bit touched on a part of my palm:

I found that less is more with Eyes to Kill–finger application from the pot to the lid gave the truest, purest, more beautiful and dramatic application.  Stunning.  I tried this over a base (MAC paint in Bare Canvas) and the Armani Eyes to Kill Eyeshadow texture went satin-matte and a little green–not metal gleam, no drama, and very dull.  If you need to neutralize your natural lid color, such as with a MAC Paint Pot or Laura Mercier Eye Basic, do so only where you will not be placing Armani’s Eyes to Kill Eyeshadow.  In fact, Eyes to Kill can be used as a metallic base to amp up a shimmery shadow.

Without a base, I got the slightest touch of creasing after about 10 hours wear, which was easily brushed away.  There was still plenty of shadow on the lid to give me a dramatic color.  It is quite easy to layer Eyes to Kill with a powder shadow overlay, if you’d like to add other shadows to complete your look.

Here is a comparison with some others–here, Make Up For Ever’s Aqua Cream in Taupe and NARS Etrusque powder eyeshadow, which shows the comparative color of Armani’s Eyes to Kill #15:

As you can see, Armani Eyes to Kill #15 is a warm gold, but not quite as bright and warm as Etrusque.

Overall, Armani Eyes to Kill is highly dramatic, metallic and glamorous shadow.  Many of you will reserve this for an evening-only eyeshadow as it is very high-shine.  The formula is impressive;  I’m looking forward to more from this series.

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