Eyeshadow Giorgio Armani

Giorgio Armani Eyes to Kill Eyeshadow

December 13, 2010

When Giorgio Armani announced a new eyeshadow formulation, Eyes to Kill, I was electrified.  First, Giorgio Armani understands creams, fluids, powders, textures and–let’s face it–glamour.  My hope was that they were execute a formula as no other company has.  The current buzz is that the three introduced for Holiday 2010–#13 (black), #15 (gold) and #16 (silver)–are a first step into a more extensive line.

I ordered the gold, #15, to test the formula.  Armani’s are $32 each (20% off if you catch a Friends & Family event).  By comparison, other pot eyeshadows are somewhat less–Make Up For Ever Aqua Creams are $22 each, and Shiseido Hydro-Powder eyeshadows are $25.   However, if you have read Café Makeup before you will probably not be surprised that I am undeterred by this disparity.

#15 is a blackened gold, in a little pot topped with a little loose lid, and a screw top:

Eyes to Kill acts like a cream in the pot, but in some respects acts like a powder:

As Armani describes:  “This innovative hybrid texture, which is not a powder, nor a cream acts like a smooth, lasting color film. The formula is composed of an unprecedented association between binder elements and pearls that creates an exceptional luminosity depth and intensity of the eye color.”

Armani’s Eyes to Kill eyeshadow is surprisingly pigmented, glowing and metallic.  It’s like dabbing metal on your lids.  I’ve never experienced an  eyeshadow like this, it takes very little product to give a very sudden glow.  It’s quite elegant and dramatic. Here’s a bit touched on a part of my palm:

I found that less is more with Eyes to Kill–finger application from the pot to the lid gave the truest, purest, more beautiful and dramatic application.  Stunning.  I tried this over a base (MAC paint in Bare Canvas) and the Armani Eyes to Kill Eyeshadow texture went satin-matte and a little green–not metal gleam, no drama, and very dull.  If you need to neutralize your natural lid color, such as with a MAC Paint Pot or Laura Mercier Eye Basic, do so only where you will not be placing Armani’s Eyes to Kill Eyeshadow.  In fact, Eyes to Kill can be used as a metallic base to amp up a shimmery shadow.

Without a base, I got the slightest touch of creasing after about 10 hours wear, which was easily brushed away.  There was still plenty of shadow on the lid to give me a dramatic color.  It is quite easy to layer Eyes to Kill with a powder shadow overlay, if you’d like to add other shadows to complete your look.

Here is a comparison with some others–here, Make Up For Ever’s Aqua Cream in Taupe and NARS Etrusque powder eyeshadow, which shows the comparative color of Armani’s Eyes to Kill #15:

As you can see, Armani Eyes to Kill #15 is a warm gold, but not quite as bright and warm as Etrusque.

Overall, Armani Eyes to Kill is highly dramatic, metallic and glamorous shadow.  Many of you will reserve this for an evening-only eyeshadow as it is very high-shine.  The formula is impressive;  I’m looking forward to more from this series.

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  • Kendra Richards December 13, 2010 at 12:14 pm

    Thank you for sharing this from one of my all time favorite Make Up lines.. Armani Cosmetics rock big time and this Eyes To Kill #15 Gold looks extremely wearable and I cant wait to go get some!

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  • Modesty Brown December 13, 2010 at 2:23 pm

    That looks absolutely amazing. I have already been admiring these, I feel I need to give on a try. For research purposes of course 😉
    MB x

  • yvette December 14, 2010 at 10:28 am

    Looks beautiful, but I’m not sure how I would apply this. I’d love to see/hear your suggestions!

    • Amy December 14, 2010 at 10:34 am

      The easiest way to wear it is that I apply with a finger all over the lid, then a deep brown or black matte in the crease, and a black liner. Another is to use it for as a base for a shimmery brown-gold shadow (MAC Elite, in my case, but others will do), to add a layer of gold oooomph underneath. Thanks for your question Yvette! :)

  • Shelley December 14, 2010 at 4:36 pm

    I must have really flubbed up. I figured it would be ok to put over Nars Smudge-proof because it is clear, but all I got was a dull grey. I cursed my luck but then knew I’d seen you review this so tomorrow I’ll give it another shot. Hopefulllt with a golden goodness result.

    • Shelley December 14, 2010 at 5:03 pm

      As I swatch it with my finger onto my hand, it is patina. Perhaps the color varies depending on the mixture of black to gold that one gets in their pot?

  • DivaDebbi December 17, 2010 at 7:42 pm

    It looks stunning and a bit intimitating! The Armani counter at my local Saks stands alone and is rarely attended, (odd, I know)! I will give it a shot and hopefully there will be someone there to assist with the application.

    Thanks for posting this!!!

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