Chanel Lipstick

Chanel Rouge Coco Shine in Boy: Where to Find It?

January 28, 2011

Chanel is due to launch a new line of 25 new Rouge Coco Shine lipstick shades that are sheer, moisturizing and range in colors from nudes, deep berries, corals, pinks and reds. KarlaSugar has a preview chart at her site here.  I’ve purchased Rouge Coco Shine in Boy and it is reviewed here, here and here.

From February 10 through 14th, a number of stores will be selling just one shade of the Rouge Coco Shine in Boy ($32) as a preview to this line.  KarlaSugar swatched these at her local counter here. After the preview, Boy will be placed off the sales floor, waiting for the formal launch of the entire Rouge Coco Shine line in early April 2011.

The following Nordstrom stores will be holding preview sales for Chanel Rouge Coco Shine in Boy.  If you like the shade and want to try the lipstick, you should call one of their Chanel counters and place a pre-order to ensure that you get yours.

  • San Antonio
  • Coral Gables
  • Northpark
  • Short Pump
  • Nordstrom Barton Creek Mall
  • Westfarms
  • Park Meadows
  • Portland Downtown
  • Michigan Ave
  • NordsScottsdale
  • NordsFashion Valley/Sd
  • Santa Anita
  • Ala Moana
  • Downtown Seattle
  • Mall Of America
  • Valley Fair
  • West County
  • Topanga Plaza
  • Oakbrook Ctr
  • Bellevue
  • Tacoma Mall
  • Corte Madera
As many Chanel aficionados know, Boy was the name of one of the first loves of Coco Chanel’s life, British Captain Arthur Edward “Boy” Capel, who died too young during their early years.  He was a supporter of her fashion design house which started her career. will be carrying Boy, selling it from February 10th through 14th–you can sign up online for an email reminder to order.
I have heard that Rouge Coco Shine in Boy will be available at some Neiman Marcus stores, but I do not have any details on the release there.
NOTE:  Please read the comments if you are interested in this lipstick–several readers are reporting more information from their local stores.

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  • Nicolle January 28, 2011 at 4:34 pm

    thanks for posting this Amy!! 🙂 I asked my SA about this a couple nights ago and she had no idea what I was referring to….I’m glad it will be at the mall I go to.

  • Jackie January 28, 2011 at 4:44 pm

    Hi Amy-
    It is also going to be available at Saks NYC and selected Macy’s (very limited). The Chanel SA at my local Macy’s is only getting in 30 pieces to sell during the 4 days. Whatever is left, if any, will be sent back until the launch date in April.

    • Amy January 28, 2011 at 5:58 pm

      Dear Jackie–I don’t think there will be any left! 🙂 Only 30-that’s not very many at all!

      • Jackie January 29, 2011 at 8:34 am

        I know! When the SA said that to me I was thinking,” what are you talking about, they will be gone in the first day!”, LOL! I can’t wait to get it!

  • Amy January 28, 2011 at 5:57 pm

    ….someone on Twitter posted that her Bloomingdales is getting them in February, but only a very few!

  • Eileen January 28, 2011 at 10:31 pm

    Whoopie! Shine will be coming to a nearby Nordstrom. There is such excitement and anticipation surrounding this release. I think M. Lagerfeld and Peter Philips are creative geniuses and their timing is perfect. After a winter of heavier, full coverage looks, I think we’re all ready to embrace a bit of translucence and shine. Eye shadows that are translucent and meant to be layered, lipsticks that are sheer and enhance the natural lip color rather than obscur it, blushes that bring a satiny glow to the complexion–it’s all so fresh and beautiful. Thank you, Amy, for keeping us so well informed.

  • Ariel January 28, 2011 at 11:33 pm

    I’m excited for these– “sheer & moisturizing” are my favorite type of lipsticks.

  • beril January 29, 2011 at 7:56 pm

    I’m so glad I checked my google reader today! You’re blog is always the first makeup one I read 🙂 I went to nordies and preordered boy! It looks soooooo good! I can’t wait to get it