Chanel is due to launch a new line of 25 new Rouge Coco Shine lipstick shades that are sheer, moisturizing and range in colors from nudes, deep berries, corals, pinks and reds. KarlaSugar has a preview chart at her site here.  I’ve purchased Rouge Coco Shine in Boy and it is reviewed here, here and here.

From February 10 through 14th, a number of stores will be selling just one shade of the Rouge Coco Shine in Boy ($32) as a preview to this line.  KarlaSugar swatched these at her local counter here. After the preview, Boy will be placed off the sales floor, waiting for the formal launch of the entire Rouge Coco Shine line in early April 2011.

The following Nordstrom stores will be holding preview sales for Chanel Rouge Coco Shine in Boy.  If you like the shade and want to try the lipstick, you should call one of their Chanel counters and place a pre-order to ensure that you get yours.

  • San Antonio
  • Coral Gables
  • Northpark
  • Short Pump
  • Nordstrom Barton Creek Mall
  • Westfarms
  • Park Meadows
  • Portland Downtown
  • Michigan Ave
  • NordsScottsdale
  • NordsFashion Valley/Sd
  • Santa Anita
  • Ala Moana
  • Downtown Seattle
  • Mall Of America
  • Valley Fair
  • West County
  • Topanga Plaza
  • Oakbrook Ctr
  • Bellevue
  • Tacoma Mall
  • Corte Madera
As many Chanel aficionados know, Boy was the name of one of the first loves of Coco Chanel’s life, British Captain Arthur Edward “Boy” Capel, who died too young during their early years.  He was a supporter of her fashion design house which started her career. will be carrying Boy, selling it from February 10th through 14th–you can sign up online for an email reminder to order.
I have heard that Rouge Coco Shine in Boy will be available at some Neiman Marcus stores, but I do not have any details on the release there.
NOTE:  Please read the comments if you are interested in this lipstick–several readers are reporting more information from their local stores.

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