Mar 232011
 

Continuing to innovate based on a long tradition, Guerlain is launching a new lipstick line– Rouge Automatique Hydrating Long-Lasting Lipcolor ($35 each) that looks intriguing.  I believe this is already available at some U.S. counters (the rumor I had heard was Nordstrom, but there may be others).  I haven’t seen it in Paris yet, but am set to try it when it does arrive.

Guerlain had several objectives for this line, including a very second-skin texture, which uses oils to liquefy on application and provide perfect coverage.  In addition to added comfort, the colors are said to be “luminous, clear and pure.”  I have to admit, that’s hooked me in.  As does this-> “The result is unprecedented light and luminous beiges and pinks that feature tailor-made shine with made-to-measure sheerness.”  Sounds yummy!

Here is a closer look at the slide-up packaging.  The lipstick has a little self-contained door, which opens and as the lipstick bullet is pushed up. This is accomplished as your thumb slides the square down the side of the tube.  This design is a refinement of an original Guerlain art-deco lipstick based on a similar sliding mechanism released in 1936, but remade for today.

Guerlain also promises a stay-put, long-lasting hold, with a formula that is “rich, not sticky, with high refraction power.”

Here is the color palette:

Beiges:

 

  • 100 APRÈS L’ONDÉE
  • 101 VOILETTE DE MADAME
  • 102 NE M’OUBLIEZ PAS
  • 103 CHANT D’ARÔMES
  • 104 JICKY
  • 105 VOL DE NUIT

Reds:

  • 120 COQUE D’OR
  • 121 ROUGE D’ENFER
  • 122 LIU
  • 123 HABIT ROUGE
  • 124 SAMSARA
  • 125 VEGA
Oranges:
  • 140 MITSOUKO
  • 141 QUAND VIENT L’ÉTÉ
  • 142 FLEUR DE FEU
  • 143 NAHEMA

Pinks:

  • 60 BAL DE MAI
  • 161 CHERRY BLOSSOM
  • 162 BLOOM OF ROSE
  • 163 ROSE BENGALE
  • 164 CHAMADE
  • 165 CHAMPS-ÉLYSÉES
  • 166 SHALIMAR
  • 167 GUET-APENS
  • 168 L’HEURE BLEUE

 

I found this cute little animated video on YouTube, which shows how the one-touch applicator works.  It’s so adorable to see the Guerlain Champs-Elysee store featured:

 

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  6 Responses to “Preview: Guerlain Rouge Automatique Lipstick”

  1. Very excited about this! Love Rouge Gs! Gemma is my holy grail lipstick. Also love Gigi!

  2. do you know what is the color the model is wearing? it looks so perfectly beautiful on her

  3. I look forward to seeing these in person. Looks like a nice range of shades, and I like the way they named them after their perfumes! :)

  4. hi amy!!!! i loved the guerlain video. the lipshade natalia is wearing is #165 champs-elysees. i know that for a fact because marcus monson, a biggie makeup artist for guerlain told me!! now, if only i knew what she’s wearing on eyes and cheeks. thankyou amy!!! you’re the best!!! xo

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