Continuing to innovate based on a long tradition, Guerlain is launching a new lipstick line– Rouge Automatique Hydrating Long-Lasting Lipcolor ($35 each) that looks intriguing.  I believe this is already available at some U.S. counters (the rumor I had heard was Nordstrom, but there may be others).  I haven’t seen it in Paris yet, but am set to try it when it does arrive.

Guerlain had several objectives for this line, including a very second-skin texture, which uses oils to liquefy on application and provide perfect coverage.  In addition to added comfort, the colors are said to be “luminous, clear and pure.”  I have to admit, that’s hooked me in.  As does this-> “The result is unprecedented light and luminous beiges and pinks that feature tailor-made shine with made-to-measure sheerness.”  Sounds yummy!

Here is a closer look at the slide-up packaging.  The lipstick has a little self-contained door, which opens and as the lipstick bullet is pushed up. This is accomplished as your thumb slides the square down the side of the tube.  This design is a refinement of an original Guerlain art-deco lipstick based on a similar sliding mechanism released in 1936, but remade for today.

Guerlain also promises a stay-put, long-lasting hold, with a formula that is “rich, not sticky, with high refraction power.”

Here is the color palette:

Beiges:

 

  • 100 APRÈS L’ONDÉE
  • 101 VOILETTE DE MADAME
  • 102 NE M’OUBLIEZ PAS
  • 103 CHANT D’ARÔMES
  • 104 JICKY
  • 105 VOL DE NUIT

Reds:

  • 120 COQUE D’OR
  • 121 ROUGE D’ENFER
  • 122 LIU
  • 123 HABIT ROUGE
  • 124 SAMSARA
  • 125 VEGA
Oranges:
  • 140 MITSOUKO
  • 141 QUAND VIENT L’ÉTÉ
  • 142 FLEUR DE FEU
  • 143 NAHEMA

Pinks:

  • 60 BAL DE MAI
  • 161 CHERRY BLOSSOM
  • 162 BLOOM OF ROSE
  • 163 ROSE BENGALE
  • 164 CHAMADE
  • 165 CHAMPS-ÉLYSÉES
  • 166 SHALIMAR
  • 167 GUET-APENS
  • 168 L’HEURE BLEUE

 

I found this cute little animated video on YouTube, which shows how the one-touch applicator works.  It’s so adorable to see the Guerlain Champs-Elysee store featured:

 

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