Jun 272012

As the famous line from The Devil Wears Prada goes, “Gird your loins!” The French government authorizes only two sales per year. No, I’m not kidding. Today was the first day (except for store cardholders who got to first pick over the past week). It can be an absolute madhouse. If one is serious about these sales, one is waiting at the door at 8 am. This year, I was not one of those people.

By the time I arrived mid-afternoon, the aisles were packed with shoppers. By the way, why are some rolling suitcases behind them? Does any one know? Are they buying so much? Some of the major couture houses had lines outside the door. Guess which line I was in?

As I expected, only very trendy/seasonal items had been marked down and the selection had been whittled down to the unappealing by the time I arrived. Even a discount isn’t really a discount if you’ll never, ever wear it. On a happier note, I did find some patent red Lanvin flats for 30% off at another store.

 Now to figure out how to get that gorgeous box home in my already-overstuffed suitcase. The sales will run until July 31st, consisting almost entirely of the spring and summer items. In the meantime, the stock shrinks, the discounts get deeper, and lines start to put out their Fall 2012 merchandise to tempt you into paying full price for the newly-released items.

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  9 Responses to “Paris and the Summer Sales”

  1. I read about a stylist that carries a suitcase with her because she doesn’t have a drivers license and need something large to carry everything 😉

  2. Here is an amusing story for you, Amy. Before I was born, my grandfather bought my grandmother a Lanvin necklace, a little choker with beautiful blue beads and little wooden balls and straw baskets for her birthday. It cost $15 bucks. Today a similar Lanvin choker sells for over $1,500 bucks. I have that little gem and I treasure it.

  3. I love your annual Paris posts – it’s like a little vicarious vacation I take every summer.

  4. Amy, I think I speak for many of us when I say how much I’ve enjoyed your adventures in The City Of Light. It ‘s one of my favorite cities and, every time I visit there, it’s like being given a special gift.

    • I completely agree with Eileen. I’m very happy my husband and I are going in the fall.

  5. Hi Amy, yes there are just 2 major sales in France, summer and winter, but never expect them to be like in USA, especially for quality items, they will always be still very expensive… There are MANY special events all over the year, many of them for people on mailing list, you can easily go on those, kind of sample sales done by all brands, even big names, or the so called “promotions” and these are really interesting. After trying once or twice the “soldes” I gave up- not really good prices, no really good quality and lots of noise and crazy people- I’d much rather take the sales in the US… but I love Paris and your notes from there- 🙂

  6. ah, you’re so lucky. I would LOVE to be in France at the moment and enjoy the sales!

  7. Ahh les soldes! I was never good at them, I hated the crowds and could never find anything worth the trouble (though, STILL kicking myself at passing up a pair of jeweled Miu Miu flats at Galleries in 2010!)

    I always assumed the women with suitcases were tourists, but perhaps they’re women who are just super prepared for a shopping spree!

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