I hope you accompany us as we look at the new Christian Dior beauty area at Neiman Marcus San Francisco. Liz and I went to the Union Square store last week to see the new larger, Dior-exclusive area. Come inside with us!
The area is beautiful, fully renovated and exclusively dedicated to Christian Dior makeup and perfume. The area is a new construction, creating a calm and elegant enclave featuring Dior’s entire makeup and skincare line. The crowning jewel of the space is in-person access to Dior’s La Collection Privée series of fragrances. Aside from this Neiman Marcus location, the only other locations where this line is sold is Bergdorf Goodman in New York City, and the Dior Las Vegas Boutique. For anyone visiting or near the beautify City by the Bay, this is a delightful place to stop and browse.
This new space reminds me very much of Dior’s studio inside the Le Bon Marché in Paris. As this press event, Dior’s La Collection Privée was elegantly displayed in two locations throughout the studio.
Liz and I were treated to a tour of the line by Dior fragrance consultant Michael Gizinski.
At the event, hors d’oeuvres were elegantly displayed and Liz was able to have nip of champagne as we sampled the fragrances. In the background, a stylized image of La Maison Dior in Paris reminds me of the line’s heritage. As you may know, Monsieur Dior returned from the war wishing to infuse life back into Parisian fashion. He developed The New Look, with tiny waists, large elegant skirts and adorable jackets with stylish lapels and pockets placed to emphasize a woman’s form. Together with a number of other signature looks, Christian Dior ensured that Paris dominated couture for the next decades.
La Collection Privée evokes an elegant balance of the line’s heritage. For example, the Neiman Marcus Dior space features a display of extrait de parfum versions of its fragrances. Below, an image of one named after Dior’s 1947 New Look , which I understand are not for sale but for on-site experience only.
One of the favorites that captured Liz and I was Milly-La-Forêt, which is named for Christian Dior’s garden retreat, with a beautifully balanced combination of mandarin, neroli and white musk. The medium 4.25 ounce spray in $155, and the large 8.5 ounce spray is $230. I love that both size bottles are rather large and generous for the excellently executed fragrances.
There is so much to learn in this space, I feel as though we only touched the very top level of information. For example, the space had a sample of the rare Diorama, formulated by Monsieur Dior in his Paris studio (not for sale in the U.S., although there is some possibility that it might be ordered). This subtle and beautiful combination reminded me quite strongly of the city of Paris–complicated, floral, and oh-so-interesting.
Also is Christian Dior Jules, which has a beautiful combination of leather and wood.
Of course, the space is designed for beautiful makeovers as well, with Dior’s amazing line of foundations, eyeshadows, brushes, powders and nail polishes. Each station has a lighted mirror, seating area so that several clients can be assisted at the same time.
As the event moved to makeovers, Liz and I decided to come back for more investigation.
In the meantime, you owe yourself a trip to Neiman Marcus San Francisco to investigate Dior’s La Collection Privée.