When the Marc Jacobs Beauty line opened in August, I went to a Sephora in New York City (where I was visiting at the time), and asked the store manager to point out the hero products for the line. He pointed to a few products, including Marc Jacobs Lash Lifter Gel Definition Mascara ($26). I took a chance, and bought a tube. I’ve been playing with it for the past few months, on and off, trying to pull my thoughts together to create a cohesive review.
First off, the packaging is oversized in that Marc-Jacobs-fun sort of way. Getting out this giant tube feels both luxurious and a little playful. The packaging has a large hole in the top–far larger than most mascara openings. I mean, it’s noticeably larger than any I’ve tried before.
Because the hole is so large, and there doesn’t seem to be much resistance pulling out the brush, you don’t get much “scraping” action when you pull. With many formulas, that might give you clumps. Not this one. The formula is decidedly very wet, without any clinging fibers that I could see. The brush can be quite loaded up with uber-black gel formula.
Whether you like this mascara will depend, I think, on how much you like your own lashes. It will magnify what you have, so if you like your lashes you will be pretty happy I think. It doesn’t give a natural look because it adds a super-dark black, a bit of length and bit of curl. So, yes you will get a fringe effect. However, the Marc Jacobs Lash Lifter is not consistently transformative in its effect, in my opinion, to give va-va-voom lashes. If you find your lashes aren’t as long as you’d like them to be, or too straight, and you want to add far more drama, you might keep looking. I didn’t think that Marc Jacobs Lash Lifter curled as dramatically as Yves Saint Laurent’s Baby Doll or Guerlain Le 2. I did not find that this mascara had as much of a volumizing effect compared to Yves Saint Laurent Faux Cils, Giorgio Armani, Guerlain, NARS, or some of the Chanel formulas over the recent years.
The formula is quite long-lasting, I experienced no smudges or flaking. My lashes didn’t get any “crunchy” feeling. They remained soft to the touch throughout the day.
Also, and I may be the only individual who noticed this, I had some inconsistency with application. This might be because there can be a lot of mascara on the brush when you pull it out on some days, while perhaps not on other days. Honestly, I’m not sure. But the inconsistency happened several times and so I cannot write this review without mentioning it. Some days I was pretty happy with the effect. Other days, much less so. That’s unusual for me–I usually know what’s happening when I pick up a tube.
Perhaps a more expert makeup artist would say that the wet formula, and generous amount retained by the brush, gives one better control. After several weeks of trying, I didn’t figure out why one day my lashes looked acceptably long and separated on the first coat, and the next day needed three coats and still seemed a bit inadequate. Also, one word of warning with this mascara. Never, ever, ever touch your lashes without giving them some serious dry time. If I tried to touch up my liner after applying this mascara, it destroyed the nice separation that the brush allows with normal application.
In the bonus point category, this formula makes an awesome eyeliner. Sometimes I used my Laura Mercier push brush to pick up some of this deep black formula and worked it into my lash line. This was a perfect, long lasting liner that went perfectly with this mascara. Really, so long lasting and awesome when used that way.
Overall, the Marc Jacobs Lash Lifter Mascara is a premium version of a super-wet formula. I don’t know any high end mascaras that give this same ultra-black effect in a wet gel. There is some lengthening and curling, and a very long-lasting and non-crunchy formula. Those looking for dramatic volume or length might wish to keep looking elsewhere. As with all things in the beauty world, viva la difference– although I personally prefer a more dramatic formula, I know that some readers might have been looking for something with these qualities for a very long time. Undoubtedly unique, I’m sure that there will be many aficionados who will find that this is their “hero” formula. Again, these are just my opinions and (of course) your mileage may vary.
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