Marc Jacobs Smart Wand3Marc Jacobs Fall ’14 collection include its fourth foundation–the Marc Jacobs Smart Wand ($45/0.59 oz.). This is a sheer, emollient foundation with buildable coverage that is packaged in an elegant, unique, fun little wand. The Smart Wand is now available in four shades at Sephora and Marc Jacobs Beauty.

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I ordered this in the shade Light 210, which runs slightly cool and light on my NC15/20 Chanel Ivoire skintone. It was certainly in a good range for me, and I don’t mind going a little lighter on my foundations. Unlike his other foundations, Marc Jacobs’ Smart Wand is designed to make  “it easy to take with you for application on the go.” Indeed, I watched a girl do her full makeup on a commuter train the other day. She had good skin, neither dry nor oily, no marks and few imperfections. As I watched her blot a too-orange powder into her lovely skin, I wished that I could have handed this to her. It would have been perfect. The Marc Jacobs Smart Wand erases pores, gives a “natural but much nicer glow,” and makes the skin look polished and perfected in the ways that celebrity skin looks.

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My personal experience with the Marc Jacobs Smart Wand was over five days in very humid weather, sometimes with primer and sometimes without. The strengths of this foundation are in its ease of application, amazing texture, and build able coverage.  A first pass gives very, very light coverage, much less than I get with Giorgio Armani’s Maestro serum. This really gives the impression of amazing texture to my skin. It blurs, tones down discoloration (but doesn’t erase them), and gives my skin a really pretty, natural-but-much-better sheen.

Marc Jacobs Smart Wand6The Smart Wand has a noticeable scent, which I found pleasant. To put this through its paces, I made up to three additional passes with the Smart Wand to build the coverage, which it did beautifully without caking or showing pores (where are my pores? this seems to erase them). The product feels emollient and moisturizing on the skin. It does not dry down quickly, and I’m attributing this to the skin care qualities in the formula. I resisted the urge to powder it down because that will take away from its gorgeous texture. As the product description notes (this is a copy/paste from the site):

  • Moisturizer contains Coconut oil, Vitamin E and amino acids that nourish and hydrate
  • Proprietary blend of antioxidant green tea and refreshing cucumber fights free radicals while energizing the skin
  • Spherical powders with a photo luminescent diamond core work to diffuse light and blur imperfections

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I must use a primer with this foundation (I used the Nars Light Optimizing). Without it, I got about four hours before I started to notice the foundation looking a little worse for wear. With a primer, I got six or seven hours. The foundation does not promise to be long-wearing, and I did not experience long wear with it either. Swatches in sun:

Marc Jacobs Smart Wand8 More swatches in indoor light with flash:

Marc Jacobs Smart Wand9I tried a generous sample of the Marc Jacobs Marvelous Mousse Foundation ($55/0.63 oz) for several days recently as well. I used 14 Ivory Medium, which was a pretty good match. These two foundations are completely different. The Marvelous Mousse is a nearly full coverage gel product that has a satin-matte finish. To say that a little goes a long way understates the situation. For a full-coverage foundation, the Marvelous Mousee had a really nice texture, is infused with skin care, and gives a very polished, lovely look. I think it is more coverage than I realistically need. Here is the ingredient list for the Marc Jacobs Smart Wand:

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Overall, I applaud the Marc Jacobs Smart Wand because it represents a re-design of foundation completely from the customer’s perspective. There is absolutely a need for the Smart Wand–easy, fast, convenient, for those looking to add just a little celebrity glow to normal skin without adding lots of coverage. Note that the product has no SPF rating, but the ingredients state that it “may contain” titanium dioxide (perhaps the product has not yet obtained regulatory approval to list an SPF rating yet, which is common for newly-released foundations–I simply don’t know). As I noted, the wear time was a bit on the short side for me. As we all know. foundation is a very personal and individual preference, and this will not work for everyone. Nonetheless, foundation variety is the spice of life, and I’m glad to see companies thinking about the woman/man who wishes to add a touch of magic. Here’s Marc Jacobs take on this new product:

The Smart Wand is now available at Sephora and Marc Jacobs Beauty.

This review contains affiliate links (for more information, see About Cafe Makeup).

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