French line Sephora has an enormous Champs Eylsee location. Some things have changed since I did a previous trip report in 2010 here. Yet still, this Sephora is the most impressive in size, depth and selection in Paris, and beauty lovers will want to allow at least an hour. Of course, there are numerous other Sephora’s sprinkled throughout the City of Light, but this one is centrally located and has the largest selection. The front area still has a “featured brand” area that is different every time that I’ve visited (this time, Hermes). Also near the front door is “grab and go” setup of items for quick Parisian-themed gifts, including $50 Hermes fragrance samplers and other delights.
Owned by Louis Vuitton Moet Hennessy, it is no surprise that the store features large selections from Dior (owned by the same parent), including the exclusive fragrance collection.
It is nice to see MAC and Chanel in a Sephora, it makes we wish that we had these brands in our stores in the U.S. Here is the Chanel nail display (the beauty display is separate).
Of course, there are the standard lines including Lancome, Clarins, Estee Lauder, Sisley, Clinique, Bobbi Brown, Benefit, and numerous others. I like the way that these Sephora brushes are displayed, because you can really get a sense of them.
Here and elsewhere, I’ve seen beauty stores with elaborate temporary tattoos. I’m not sure how well these sell, but they certainly are pervasive in the stores:
For the first time ever, I was able to see Laduree’s beauty line. I took several pictures:
These brushes seemed very lightweight to me, considering the prices.
Laduree skin and body care. These seemed cute and gift-able.
Powder blushes. The cases are 15 euros, and the colors are 37 euros each.
There was a mascara, liner and some creme eyeshadow sticks, as well as this tiny eyeshadow palette. Like the blushes, the case and the shadows are sold separately.
As much as I love Laduree, I wasn’t drawn to purchase these items. It’s a little difficult to explain, but perhaps these don’t hit my demographic quite right. This Sephora has a gift wrap section, as well as an engraving section for those who purchase the larger sized perfumes.
As with many stores on this street, the shopping was pleasant but the lines were a bit long. One who makes a large purchase can ask for paperwork to be made for a VAT refund, which must be mailed (or turned in at the airport upon departure).
I hope that you enjoyed this little overview. I believe that the strength of this location is ideal for gifting, or for the makeup novice who really wants to compare products side-by-side. The fragrance selection is enormous as well. Those beauty lovers who already familiar with many of these lines may find that there is not an huge amount in this store that one cannot purchase near one’s home, particularly if you live in or near a large city. Of course, there are exceptions. Nonetheless, if you do find yourself wanting to collect some gifts, makeup and fragrances, this Sephora is an impressive and well-done location.