Belmacz is a London jeweler who has began infusing beauty products with gold. These well-made and precious pots make lovely gifts (and are a pleasure to use on their own). Thoughtfully designed, the products have achieved a cult status, appropriate for any age group. I’ve been playing with Belmacz Blitz Gold Leaf Eyeshadow (£28.00) and Blemacz Glow Gold Leaf Lipgloss (£23.00) (both available at Cult Beauty).
The Belmacz Gold Leaf Eyeshadow leaves a sheer wash of 18k sparkle on the lids and can also be used as a highlighter. According to the line:
Each pot contains two leaves of pure 24-carat gold and the cream glides on to give a smooth, sheer finish. Layer it on to create a dramatic solid gold effect.
I use this very sheerly, so that the gold is brightening and the sparkle effect is quite subtle compared to the bombshell look of Chanel Vision. Applied this way, it leaves a subtle wash of fairy sparkle that (unless you apply it heavily), showing your lid through the ethereal glow.
This gold is a true 24K gold color, there is a warmth and depth characteristics of pure gold. I recommend reserving use as a highlighter for evening as the genuine gold flake in the formula provides a glamorous shine that some may find too much for daytime or office use.
According to Belmacz, the Glow Gold Leaf Lipgloss “delivers high shine without stickiness and a subtle rose flavour. Flecks of pure twenty-four carat gold leaf add subtle warmth to tone and texture, while the seven shades combine eye popping pigment with durability. All of the colours (apart from Moonstone, which is clear) have a sheer but vibrant tint, which stains lips for a beautiful, kiss-proof finish.” I must admit that I concur with this description. There is a high-shine, moisturizing feel to this gloss. The high shine has occasional, subtle gold flakes. The gloss formula is excellent–it feels wonderful and the lasting power is phenomenal considering the sheerness and lack of stickiness. This is a superb gloss. The color is a very sheer subtle strawberry pink.
Here are arm swatches of the Glow Gold Leaf Lipgloss and a heavy swatch of the Blitz Gold Leaf Eyeshadow:
Here is the Belmacz Glow Gold Leaf Lipgloss on Liz:
Note that these round plexiglass pots are very thoughtfully designed. The design is modern and universal. The closures snap shut very firmly, which means that both products behave when traveling. The plexiglass is extremely strong and thick. I would be confident carrying these in my most treasured purses with confidence that neither would spill or inadvertently open.
True to form for products to which considerable attention to detail is paid, there are sayings printed inside the nicely designed boxes. The Blake quote is for the gloss; the Hugo quote for the eyeshadow/highlighter.
Bottom line: I love these for myself, and find them very gift-able. Their small size, high luxury feel, and very high usability would be appreciated by almost anyone.
Both are available at Cult Beauty.
Disclosure: Cult Beauty sent Belmacz Glow Gold Leaf Gloss without charge for consideration for review. I purchased Belmacz Blitz Gold Leaf Eyeshadow from Barney’s, which no longer carries the line.