Late last year Chanel released the Rouge Allure Velvet line of lipsticks just as I was leaving the country for a long project. Somehow, I missed getting deeply into these but now must confess that my inattention was a mistake. Recently, I ordered Chanel Rouge Allure Velvet in La Distinguee ($32.50/ # 33) (currently, an online exclusive at Chanel.com).  Like the other Rouge Allure lipsticks in the line, the Rouge Allure Velvets are packaged in the monolithic black tubes that use an elegant “push-click” to open.

As the name implies, the Rouge Allure Velvets have a “velvet” texture. Do not mistake this for matte, as I did. Rather, these are soft, glowy, and feel extremely moisturizing. Chanel La Distinguee is a soft peach-pink neutral that is comparatively opaque. The effect is very elegant and polished.

In terms of the color, La Distinguee is lighter and peachier than Chanel Rouge Coco in Mademoiselle, but not as peachy as Chanel Rouge Coco in Peregrina.  Although Chanel La Distinguee is a natural color, it is not a brown as Bobbi Brown Soft Nude. Swatches:

You can see Sabrina’s review of Chanel Rouge Allure Velvet La Distinguee here. My verdict: Perfect.