Bonjour from Paris! I stopped by Chanel at 31 Rue Cambon, the main store for the line, and discovered that the Chanel Les Beige Poudre Belle Mine Naturelle (Healthy Glow Sheer Powder) were on display. Because I find that the sales professionals in this store are superbly well-informed, I thought it best to purchase mine here so that I could best understand this new pressed powder product.
Edit: Chanel’s Les Beiges powders are now available in the U.S. ($57.50).
Here is the display at the store, showing the five new shades (and the brush that is included in each compact). I initially gravitated to No. 20, the lightest shade in the upper left corner. My Chanel color is typically Ivoire/Cameo, on the light/warm end of the spectrum. However, the Chanel professional firmly insisted that No. 30 was my “belle mine” shade. We had a bit of a verbal tussle about it, actually.
Through our discussion, I discovered that the key to this product is the phrase “belle mine” (a variation of the term “bonne mine”) in the French name. Typically, this phrase is used to denote a natural, softly tanned color that is lighter than a bronzer and is worn all over the face. This is the color that one hoped to obtain for a light, gentle tan (in the days when tanning was popular). Released in the Spring/Summer season here in France, these powders are intended to be used as an all-over face color to give one a softly tanned glow.
Once the Chanel professional explained the purpose, I felt that this Beiges powder served a purpose that my finishing powders do not–that is, to give me the “bonne/belle mine” glow. Above is the slim, softly curved brushed that can be stored in the powder compact.
Here is my Chanel Beiges No. 30 powder. In the pan, it has a matte finish with almost invisible microsparkle that are so sparse that I was unable to find any once the powder is applied to my face.
Although I’m still playing with my Chanel Beiges Powder Compact, I wore it all day in 80-degree heat over my Guerlain BB Creme. The Chanel powder gave me a pretty, even color that allowed my sun-block protected face to better match my arms and hands (which have picked up a touch of summer color). Overall, I was glad that the Chanel associate insisted on No. 30 for me–this semi-sheer powder gave me a visible, pretty, summery glow. Of course, the Chanel Beiges is also an excellent, finely milled finishing powder, which helped the Guerlain BB Creme’s stability and texture on this very warm day.
Here are some swatches to show the Chanel Beiges powder in No. 30 (applied heavily), compared with Guerlain 4 Seasons in No. 2 Naturel Blondes (applied lightly) and Givenchy’s #4 Extreme Croisiere (a gingery tan).
One last image of the back of the Chanel compact, above. I understand that the Chanel Beiges collection will be released in the U.S. in August. (Update–this range is now available in the U.S.).
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