Chanel is set to do a pre-release of a new lipstick range– Chanel Rouge Coco Shine in Boy ($32/.01 oz /#54.). The shade will be sold from February 10-14th only for Valentine’s Day at 22 select Nordstrom (listed here), and other department stores, as well as online at Chanel.com. The color will return for sale when the entire 17-lipstick line is released during late March/early April. Named after Coco Chanel’s first loves, Edward “Boy” Capel, with whom she traveled throughout France and who helped start her shop that led her to become the designer that she was meant to be.
Overall, I love the formula and find it a very pleasant direction for Chanel. The moisturizing sheen is very attractive, and I cannot wait to see all of the colors in the line in April. Stay tuned– Liz and I are planning to do a full look tomorrow.
This new formula is moisturizing, sheer and very feminine. Applied, it feels like a very soft balm and there is very definite shine that it gives the lips. It seems to melt any liplines and soften the texture of the lips. There is no stickiness, the feeling is pure luxury.
The case looks very much like the Rouge Coco style packaging. To me, the Rouge Coco Shine packaging is slightly more lightweight, indicative of a more casual, light and easy lipstick.
In contrast, the Rouge Coco has a cool, metallic and slightly heavy sensation that one gets from holding the package. Rouge Coco Shine feels elegant, yet it is lightweight. The Rouge Coco Shine is something that you could toss into a pocket or purse to moisturize and beautify very easily. The Rouge Coco Shine is a lighter, pleasing and very Chanel way to give a very moisturized and elegant sheen to the lips.
You can see the overall slimness of the packaging of the Rouge Coco Shine compared to Chanel Rouge Coco and Rouge Allure:
There is slightly less product in the Rouge Coco shine (.010 oz.), compared to both the Rouge Allure and Rouge Coco lipsticks (.12 oz.). In my personal opinion, that’s not a great enough difference to concern me. To me, the importance is the look, feel and moisturizing properties of the product–which one is going to work best for the occasion.
As you can see, this comparatively soft formula is housed in a protective sleeve. This is a thoughtful touch. The texture is soft enough that I like knowing that that packaging can protect it if it gets bumped around in my purse:
Here’s the bullet fully extended up. You can see there is a generous amount of product:
This is how I would typically use this lipstick. As you can see, this formula has a very light-reflective sheen, the texture is very soft and beautiful:
Here’s a comparison with a few Chanel’s Rouge Coco in Camelia, Gardenia and Mademoiselle. You can see that Boy is much more glossy and sheer:
On the lips:
Both Liz and I loved it. It’s very sheer, light and will be very pretty for Spring and Summer, and very moisturizing in Winter. This release is particularly nice for Valentine’s Day–my husband gave this one five stars for “kissability”-he says that it’s his favorite formula of all of my lipsticks so far.
Beauty lovers should keep in mind that this moisturizing formula will not be as long-lasting as some more robust, deeply pigmented or creamy formulas. I found that I get more mileage from the Rouge Coco and Rouge Allure lines (both of which are more creamy and pigmented than Rouge Coco Shine). Also, there is a very slight scent to this Rouge Coco Shine, which became unnoticeable to me a few minutes after application.
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