Jun 052012

Last week, I picked up Dior ‘Diorsnow UV Shield ‘ White Reveal BB Crème SPF 50 PA+++ ($50/1.2 oz.). I’ve been curious about BB cremes, which began their formulation in Asian markets and are intended to provide skin care benefits along with foundation-like coverage. Dior has been at this a while–it has a formulation of a BB Creme under its Hydralife series sold at Sephora. Recently, Dior  released this  formulation to its whitening Diorsnow line in the U.S. market.

According to the description on Nordstrom’s website, Diorsnow BB Creme:

  • Is a clinically proven brightening-treatment collection that evens the complexion, diminishes the appearance of dark spots and increases radiance
  • Powered by Icelandic glacial water and Dior’s exclusive transparency-enhancing complex, the new formulas counteract skin acidity and target all five features of a radiant complexion (evenness, luminosity, moisture, texture and plumpness).
  • Immediately skin is illuminated with a flawless, even radiance that is intensified day after day.
The product is packaged in a pump-tube. Because the product is fairly thick, it helps to tilt the pump downward (gravity is your friend here). Some thoughts:
  • Diorsnow BB Creme comes out a bit dryer and heavier than a traditional foundation.  Some mix it with a moisturizer. I used it just as it is.
  • This product looks just terrible when it is first applied–gray, thick, pore-emphasizing. Wait. After about two full minutes, the foundation seems to settle and color adjust.  It looks significantly different a few minutes after application. If you are testing it at a counter, insist on a full-face trial.
  • I found coverage medium toward heavy (it is certainly more pigmented than Nars Tinted Moisturizer, or Chanel Vitalumiere Aqua fluid). Still, you don’t need much product to get full-face coverage.
  • It feels a little heavier on my skin compared to some of the new lightweight foundations. As I said earlier, you might mix this with a moisturizer to lighten the coverage. I didn’t and not much of my own skin texture showed through.
  • Once it settled in, the texture was very fine and worthy of a high-end foundation category. I really enjoyed the way that it looked.
  • Because the coverage is strong, I really needed a bronzer/blush to add dimension to my face.
  • Diorsnow BB Creme holds up beautifully in 90 degree heat. This BB creme goes the distant in warm weather–I’m getting a 16 hour day out of this with no problems so far.
  • This leaves my forehead with a little glow–a powder helps. Interestingly, I do not typically have to re-powder during the day.
Currently, I was able to find only one color of Diorsnow BB Creme at my local counter, although it appears that there are two colors released in Asia (see this review at My Woman Stuff, with comparison swatches). I found that this color runs warm and light, which works for my NC15/20 skin tone. Here is a swatch–at the bottom, you can see how unnatural it looks when the product is first applied before it dries down (at the bottom).
Dior’s Diorsnow BB Creme has one of the highest rated sun protection on the market–this is rated at SPF 50. Still, never one to rely on my foundation alone, I’ve been wearing this over my Chanel UV Essential 50 sunscreen. My face is quite pale right now, i can assure you. Nothing seems to get through that combination. Ingredient list (click to enlarge):
Because I just purchased this last Friday, I can’t speak to the skincare benefits. You will typically need to use a lightening product for a good 6 to 8 weeks (or longer) in my opinion to tell whether it can deliver. I have not experienced any breakouts or clogging so far. As with any foundation and sunscreen, I remove everything at the end of the day with a Clarisonic brush, followed by a gentle toner. Active ingredients (from the tube):
Like some other reviewers, I was surprised to see Octinoxate listed although it appears that one study has concluded this is a safe sunscreen ingredient. To be honest, I’m neither a chemist nor an oncologist. Just a friendly beauty blogger.
As such, as far as a summer foundation– so far, so good. It does well in heat, it has a respectable SPF rating (although one should typically wear a sunscreen anyway), medium to heavy coverage without using much product. It feels a bit heavy. I’m interested to see if I will obtain any skincare benefit. Certainly sample-worthy. This is available (with free shipping) at Nordstrom.com.
Although I was playing with the idea of exploring more BB cremes, I’m wondering if it is possible that I’ve stumbled on a “best in class.”  Have you tried any? Which have you loved (or hated)?
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