Since I posted this preview, Guerlain’s introduction of Rouge Automatique ($32 each) lipstick has already become a success. The combination of the sleek, beautiful and thoughtfully functional packaging and the moisturizing, pigmented formula is a winner–this line fits within so many criteria that women want. I’m in love with all of the lipstick innovations that we’ve seen so far in 2011, and Guerlain’s Rouge Automatique is part of the leading edge.
Guerlain Rouge Automatique’s packaging incorporates a sliding mechanism that pulls the lipstick bullet up as the piece is pushed down. On the top, there is a little door which is pulled down with the slider, and is tucked into the package as it goes.
The picture, above, shows the little door opening as the square is pulled down. If you look closely, below, you can see where the square tucks into the package:
Overall, the packaging is well-machined, lightweight and smooth. I’m not concerned about snagging the mechanism on fragile scarves or sweaters, and it is no larger than the average lipstick tube.
To turn to the formula, Guerlain kindly sent Cafe Makeup two colors for testing: Nahema (#143) and Vega (#125), both named for two of Guerlain’s iconic scents (all of the lipsticks in the Rouge Automatique are).
Nahema is a soft, warm red-pink-coral that has a lovely shimmer. It’s a gorgeous summer color, very fresh and beautiful.
Closer (you can see the shimmer on the bullet):
Here, I compare Nahema to the peachy-coral Lancome Chris n Tell (reviewed here), as well as Chanel Flamboyante (reviewed here). I found that Nahema was closer in tone to Chanel Flamboyante but applied more sheerly and with more of a peachy tone.
Liz and I found Nahema nicely pigmented and had a pleasant, moisturizing feel. Nahema is quite luminous, and gives quite a good amount of color to Liz’s naturally pink lips. My estimate is that these have about 90% coverage–there is a bit of your natural lip color that will show through using no lipliner and average application techniques.
Vega is a deep, warm red with a touch of brown. It looks quite dramatic in the tube and when first applied. There is virtually no shimmer to Vega.
Vega applies as a nearly-opaque warm red, with the same lovely moisturizing feel as Nahema. During the first hour, Vega retains its color and glow nicely. After some sips and normal lipwear, Vega faded to a beautiful matte rosewood color. It still retained some of the moisturizing feel even during the second hour. I should note that my wear time with these was comparable to other high end lipsticks, such as the Chanel Rouge Allure. The wear time of the Guerlain Rouge Automatiques is certainly longer than Chanel’s Rouge Coco Shine line. I should mention that I go through lipsticks rather quickly, I’ve never tried a lipstick that lasted any longer than 2 hours on me with acceptable color.
Here is Vega swatched next to the comparatively browner and deeper Chanel Rouge Coco Rouge Noir and Chanel Rouge Coco in Baroque. The closest color to Vega in my stash is Chanel Rouge Coco in Vendome, which is another warm, browned-red, although Vendome is a slightly more sheer red.
Guerlain’s Vega on Liz:
Overall, I love the formula, packaging, price-point. I’m sincerely looking forward to exploring more colors in this line as I’ve been very impressed with the product that I’ve seen so far. The formula and look of this line transcends age (they look good on younger lips, as well as on the rest of us), and the color has a universal appeal (Liz is now the happy owner of Nahema, and I’ve kept Vega). Highly recommended.
These lipsticks were provided by Guerlain free of charge for review and consideration.
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